Client case study

100% of participants applied the training on the job

The "Leader of open dialogue" program for Polpharma Santo: 117 managers, 3 countries, 12 weeks — and a result you can see in the numbers, not in a "watched it" report.

What the program was

Polpharma Santo is a pharmaceutical company with managers in three countries. The goal: build leadership skills — feedback, hard conversations, a coaching style — without pulling people off the job.

ibirAi ran daily micro-lessons, team challenges, and an AI avatar right inside the messenger. 12 weeks, from June 16 to September 19, 2025.

117
managers
3 countries
3 cities
12 weeks
16.06 — 19.09.2025
60+
micro-lessons
10
challenges

Results in numbers

Every figure comes from the program's final report.

95.8%

engagement at the start

80%+

reached the finish

100%

applied it at work

60%+

noted a change in behavior

8.38/10

AI avatar rating

What changed in behavior

  • Shorter meetings — managers held the timing harder
  • More questions instead of orders — a coaching style
  • Hard-talk skills for difficult conversations
  • Feedback via the SBI method — the most requested topic
  • Better self-organization: planning and priorities

How it worked

Daily micro-lessons

60+ short lessons right in the messenger — learning became a habit, not a one-off training.

Team challenges

10 challenges across the program — engagement through the team and accountability to each other.

AI avatar

A personal AI mentor guided each participant through the program. Average rating — 8.38/10.

An honest curve, not a glossy one

We don't hide the drop-off. By mid-program weekly engagement falls by roughly half — people don't quit at the entrance, they go quiet in the middle. What matters is how many reached the finish and applied it at work.

95.8%
Week 1 — weekly engagement
50%+
Middle — weekly engagement
80%+
Finish — completed the program

95.8% and 50%+ are the share active in a given week; 80%+ is the share that reached the end of the program. Those are different denominators, and we show both so the curve can be read honestly.

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