Paperwork doesn't save lives. Competence does.
Safety training for frontline workers — 10 minutes a shift, right on the phone: the lesson opens in Telegram, the reminder also lands in WhatsApp. Workers answer real situations by voice, and HSE sees by name who actually understands the rules.
The budget already exists
You already fund safety training. We don't replace mandatory briefings or certification — we add proof on top of them that the person understood.
They finish, not just enroll
We count every lesson, not signatures in a logbook. You see who's moving, who fell behind, and the week a person stopped opening.
Competence, worker by worker
AI checks the answer by voice. You see by name who is ready for the shift and who is at risk.
Polpharma Santo, 2025 — a leadership program: 117 people · 95.8% engagement at the start · 80%+ reached the finish · 100% applied it on the job
What actually happens
- Worker
Gets a lesson during the shift
10 minutes on the phone. A situation from their own site — a sling break, a work permit, working at height — not a chapter from the manual.
- AI
Listens to the spoken answer
The worker answers out loud, in their own words. The AI judges whether they understood or just memorised the wording, and explains the grade.
- HSE
Sees the picture by name
Who understood, who's at risk — by person, crew and topic. Not «acknowledged by signature», but what the person knows and will act on.
Nothing to install: the lesson opens from a Telegram link and the reminder is mirrored to WhatsApp — the worker already has both.

You run safety briefings. But who's actually ready for the shift?
The briefing happened — the knowledge didn't
The signature is in the logbook. Within days most of the material is gone — that's the forgetting curve, not negligence. When checked, the worker doesn't remember what to do during a gas leak or a sling break.
Human factor is the leading cause of accidents
Industry estimates attribute 80–90% of incidents to human factor. It's not the equipment that fails — it's the untrained person. And the company pays: fines, shutdowns, sometimes a life.
The auditor asks: 'Prove competence'
You have signatures. No data that the worker actually knows how. 'Acknowledged' doesn't mean 'able'. In Kazakhstan, letting an untrained worker on site carries a fine of up to 120 MCI under Article 93 of the Administrative Code.
Bottom line: safety training exists on paper — and it's missing where the accident happens.
What you end up with
Not a report of hours attended. A name-by-name picture of understanding — and a record you can show.
Checked by voice
The worker answers by voice — AI evaluates real understanding, not a button click. No skipping, no clicking through.
Audit-ready record
For every worker — a record: who completed, who understood, who's at risk. It doesn't replace mandatory certification — it shows the person actually understood the material.
A knowledge profile for every worker
Assessment is built into the lessons — no separate testing. The AI asks open questions about real situations on site, grades the answer and explains the grade. You see by name what each person knows and applies — not a completion rate.
Verified with a live client — the Polpharma Santo program, 22.02–19.08.2026, 60 participants: 4,477 answers graded by AI · 733 completed diagnostics across 10 instruments · 136 repeat measurements — before/after dynamics, not a one-off snapshot. A profile is on file for 60 of 60 participants.
Not a box-ticking briefing. Daily practice that makes every worker visible.
The participant's interface

Course catalog

Voice answer, graded by AI

Spot the hazard — tap the photo

Order the steps — photo cards

Assemble the PPE — drag & drop

Course progress

Crew leaderboard

Trainee home
Interface concepts — the 2.0 the product is moving toward. The proof isn't in screenshots but in the figures: the full breakdown with methodology is on the Polpharma Santo case page.

Manager dashboard — 2.0 concept: risk zones by name, progress and answer quality graded by AI. Figures come from the live Polpharma Santo programme, snapshot 19.08.2026.
How It Works
Diagnostic: point A
We establish what workers know about safety right now — for each person, before training starts.
A program built for the role and the site
Lessons are assembled for the driller, the rigger, the electrician and for your own procedures — not for a generic textbook.
A weekly situation review
Every week, a real case from your site. Here the worker doesn't recall a rule — they solve the problem.
Report and point B
A repeat measurement and an HSE report: what changed by person, crew and topic over the program.
The cycle repeats — competence grows and is confirmed continuously, not once every six months.
How We're Different
| Standard briefing | LMS / e-learning | ibirAi | |
|---|---|---|---|
| Format | Twice a year, under signature | PC courses — off-shift, on your own time | 10 min a shift in the messenger, on the worker's phone |
| What it measures | A signature in the logbook | Open rate | Real competence, by voice |
| Reaches the worker | Only those in the room | Only those with a PC | Every one, in the messenger |
| Proof | 'Acknowledged' | 'Course completed' | Audit-ready record per worker |
| When an accident happens | A signature, but no data on readiness | No data | You see who was ready and who wasn't |
Scroll the table sideways →
A trainer since 2012 · AI platform for scale · provable competence for every worker
What you can train
Occupational safety
BeachheadIndustrial safety, work at height, electrical safety, emergency response. For frontline production staff.
Industrial safety
BeachheadHazardous work, permits-to-work, PPE, behavioral safety audit. For workers and foremen.
Worker onboarding
BeachheadAdapting a new hire at a hazardous site in weeks, not months.
Soft skills for supervisors and managers
Soft skillsFeedback, delegation, motivation, negotiation and handling conflict. For mid-level and management.
Custom Program
We'll digitize your knowledge base and build a program for your challenge — from product training to compliance.
Ways to work
Not a platform subscription. A pilot with proven results.
Pilot
50-200 workers
- One site or one crew
- 4-8 weeks of safety training in the messenger
- Competence checked by voice
- Audit dashboard for HSE
- Final competence report
6-Month Program
200-1000 workers
- Several sites
- 6 months of training
- Behavioral safety audit
- Analytics by crew
- Reports for HSE and leadership
- Pre/post competence assessment
Annual Program
1000+ workers
- The whole site
- 12 months of training
- Full competence map
- Research with data
- Dedicated manager
- Guarantee: 70%+ completion or we extend for free
Pricing depends on the number of workers and the objective. Let's discuss on a call — we'll fit your budget and procurement threshold.
The learning engine is proven: Polpharma Santo
Two leadership programs — 117 people in 2025 and 60 in 2026. That proves the learning mechanics, not a drop in injury rates; the mechanics are exactly what we're rolling out for workplace safety.
"Open Dialogue Leader"
117 managers · 3 countries · 12 weeks
engagement
completed
changed behavior on the job
AI rating
"Production Leaders"
60 managers · 10 months · 5 modules
Accountability -> Collaboration -> Communication -> Resilience -> Team Management
Running right now — we'll show you the data on the call.

“For the first time, we're seeing real discipline in training. Employees complete lessons consistently, and we see actual behavioral change.”
Why ibirAi is built backwards
I grew up in Aktau, an oil region. From childhood I watched ordinary workers go without proper training. For 15+ years I trained the ones who were supposed to get it. ibirAi is for the ones who were never called into the room.
My name is Gani. I named the company after Ybyrai Altynsarin — the Kazakh educator who taught the people nobody had taught before. ibirAi is Ybyrai plus AI.
The corporate training market measures the wrong thing: «completed the course» doesn't mean «able». So ibirAi starts with the question «how will we prove the person learned it» and only then builds the lessons. On the Polpharma Santo leadership program that produced 100% who applied the training on the job.
We don't sell lessons — we sell proof.
Learning you can see: who finished, who got stuck, and what's still in their head a month later.
In workplace safety, proof means the confirmed competence of every worker: not a "watched it" checkbox, but evidence that the person knows it and will do it right.
How we got here
2025
Polpharma Santo leadership program
"Leader of open dialogue": 117 managers, 3 countries, 12 weeks.
Result
The learning mechanics proved out
95.8% engagement at the start · 80%+ reached the finish · 100% applied it on the job · 8.4/10 for the AI avatar.
2026
Pivot to workplace safety
The «Production Leaders» program and the same engine for safety training. We don't yet have a safety case with measured results — we're building the first one on pilots.
Frequently Asked Questions
How much does it cost?
Depends on the number of workers and the objective. A pilot for one crew — from ~$4K, under the single-source procurement threshold. Let's discuss on a call.
How is this different from a standard briefing?
A briefing — a signature in the logbook twice a year, forgotten within days. We train daily, 10 minutes in the messenger, and check understanding by voice — you have proof the worker actually knows how, not just acknowledged.
How fast can we launch?
A pilot — from 2 weeks. No integrations, no LMS, no PCs at the workplace: the lesson opens from a link in Telegram and reminders are mirrored to WhatsApp — workers already have both.
Messengers are restricted on our site. What then?
The lesson opens from a Telegram link and reminders are mirrored to WhatsApp — both run on a personal phone, outside the corporate perimeter, with nothing to install. If your policy closes that too, say so on the call and we'll look at options for your setup. We won't promise an integration up front.
What if workers don't engage?
On the Polpharma Santo leadership program — 95.8% engagement at the start and 80%+ reached the finish. Those weren't frontline workers, but the mechanics are the same: 10 minutes in the messenger isn't a burden. HSE sees in the dashboard who isn't progressing. For the annual program there's a discipline guarantee: 70%+ completion or we extend for free.
We already have our own training center or LMS
Great. We don't replace the corporate university — we reach the frontline worker in the field and on the shop floor, the one classroom training and PCs never get to. We add to what already works for you.
Data security?
NDA, encryption, on-premise option for government and quasi-government companies. Data is stored in secure infrastructure.
Let's discuss a pilot at your site
20 minutes — we'll show the approach, Santo results, and fit a format to your site and procurement threshold.
Polpharma Santo, 2025 — a leadership program: 117 people · 95.8% engagement at the start · 80%+ reached the finish · 100% applied it on the job.
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